This transaction creates one of the largest independent marketing services providers in Southwest

Leading marketing technology and integrated agency Calise Partners has acquired Dallas-based digital agency Imaginuity Interactive Inc., creating one of the largest independent marketing services providers in the Southwest. The combined operations will do business under the Imaginuity® brand and provide a full suite of integrated marketing and technology services to deliver transformative results for its clients in today's rapidly changing, connected world.

"Calise Partners' acquisition of Imaginuity joins established marketing technology and media leadership with decades of web development, user experience and digital marketing expertise," said Taylor Calise, COO of Calise Partners and CEO of the new Imaginuity. "As a single operating unit, Imaginuity will help clients manage the customer journey at every stage of the buying process both offline and online, providing them with seamless, cross-channel programs that deliver measurable results."

Imaginuity will leverage the business intelligence of Calise Partners' proprietary AdScience® customer data platform. AdScience collects an abundance of data, including offline and online media performance and demographic, customer journey and transactional data, to provide timely, intelligent visualizations and actionable reporting for every campaign.

"We joined forces because we identified the opportunity to combine our web development, technology and brand experience expertise with Calise's approach to integrated, results-driven marketing and media," said former Imaginuity CEO Corbett Guest, who will shift to a new role in the combined operations as chief innovation and strategy officer. "The new Imaginuity will bring together decades of proven experience to help clients more effectively compete for customers as they journey between traditional and digital experiences."

The combined operations will employ more than 100 professionals across all marketing disciplines, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services, and will report 2019 capitalized billings of approximately $150 million.

Calise Partners founder Charlie Calise will continue his leadership role as chairman of the new Imaginuity.

About Imaginuity®
Imaginuity is the integrated agency that delivers transformative results for its clients. The agency's proprietary AdScience® customer data platform optimizes cross-channel marketing programs that drive both new customer acquisition and retention across traditional and digital media. Headquartered in Dallas, Imaginuity provides integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.

Dallas’ Calise Partners, the integrated marketing agency behind AdScience®, has made its first appearance on the annual Dallas 100™ at number 25. The 28^th annual list was comprised by SMU’s Cox School of Business’ to rank the top 100 fastest-growing Dallas entrepreneurial companies based on percentage and absolute dollar growth.

“We’re grateful that the Dallas 100 provides a platform to recognize the success of companies like ours,” said Taylor Calise, chief operating officer of Calise Partners. “Our agency has realized record growth these last few years, thanks in large part to the success we’re helping drive for our clients like HomeVestors®, another Dallas 100 company, and our longtime client, Service Experts Heating and Air Conditioning. Between our client growth and the success of our integrated media approach, we were ideally positioned to earn a spot on this year’s list.”

Dallas 100™, co-founded by the SMU Cox Caruth Institute, honors the ingenuity, commitment and perseverance of the fastest-growing privately held entrepreneurial businesses in the Dallas area. This year’s winning companies collectively generated $3.3 billion in sales in 2017, and grew at an average annual growth rate of 87 percent, creating 11,096 jobs from 2015 to 2017.   

“These companies are amazing growth machines,” added Jerry White, the Linda A. and Kenneth R. Morris Endowed Director of the Caruth Institute for Entrepreneurship at SMU Cox. “They can create a fantastic number of jobs and pump hundreds of millions of dollars into our economy.”

Calise Partners aims to provide measurably better advertising, setting itself apart from other agencies with its proprietary AdScience Customer Data Platform. Because the customer journey is not limited to just one medium, AdScience has been carefully designed to address the challenges of today’s complex media environment. It collects a wealth of data including customer journey, online and offline media performance, and client transactional data to allow for intelligent reporting and actionable visualization of every marketing campaign.

“With AdScience, we’ve become a next-generation integrated agency, breaking down the siloes between traditional and online media,” added Calise.

ABOUT CALISE PARTNERS

Calise Partners is a next generation, integrated marketing agency. The agency’s powerful AdScience Customer Data Platform brings advertising performance into clear view, allowing for unparalleled optimization of the marketing programs that are most effective in generating new customers. Headquartered in Dallas, Calise Partners provides comprehensive traditional and digital marketing, creative, advertising, paid and social media, public relations, and database marketing services. For more information visit www.CalisePartners.com.