The West End Association brings together the West End Historic District merchants, businesses, attractions, and property owners together to promote the District and preserve the history of Dallas. The West End has evolved into a cross-section representing Dallas’ past and its future, combining a historic aesthetic and charm that features attractions, live entertainment, museums, and dining. It is also home to the Dallas Innovation District that attracts companies, entrepreneurs and startups, as well as the Smart Cities Living Lab, where technology is being tested to support building a more efficient, innovative, and citizen-centric future.