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Teach For America (TFA) DFW is proud to announce the appointment of its new Chief Operating Officer (COO), David Simpson. Simpson is a Dallas native and a proud alumnus of Dallas ISD schools.

Simpson has an extensive background and career in nonprofits, serving many of the nation’s top organizations. Most recently, he was COO of HopeWorks in Memphis, TN and brings more than 14 years of nonprofit management experience to Teach For America DFW. Simpson follows in the footsteps of Rea Foster, former Teach For America DFW COO and current Teach For America DFW Executive Director. In his new role, Simpson will oversee the internal business operations of the organization, including finance, human resources, and marketing & communications. He will also be responsible for ensuring the organization drives forward key initiatives identified by its new Executive Director in the areas of culture transformation, advancing racial equity and Fort Worth impact.

“I am thrilled to start my new position as Teach For America DFW’s Chief Operating Officer, tackling the educational inequalities facing DFW students around the metroplex,” said Simpson. “As a native Dallasite and someone who attended Dallas ISD schools, I know firsthand the importance of opportunities for students, beginning at a young age. I look forward to working with my new team members to advance the educational experience for students around the city.”

“The Teach For America DFW team is excited to have David join us in our mission of expanding access and opportunity for children,” said Rea Foster, Teach For America DFW Executive Director. “We are confident his experience, leadership and passion for education will be tremendous assets to both our organization, as well as to thousands of local students.”

Teach For America DFW is creating a monumental impact in education across the region. The organization has reached over 400,000 students in 3,400 classrooms throughout the metroplex to date. In the 2020-2021 school year alone, Teach For America DFW served 75,000 students.

For more information about Teach For America DFW, please visit www.teachforamerica.org/dfw.

ABOUT TEACH FOR AMERICA DFW

Teach For America finds, develops and supports a diverse network of leaders dedicated to expanding access and opportunity for children. These leaders begin with a commitment of at least two years of teaching in an under-resourced public school. Informed and inspired by their students, TFA alumni continue to advocate for children from classrooms, schools and every field that shapes the broader systems in which schools operate. TFA was launched in the DFW region in 2009, and has since served more than 400,000 students and trained more than 1,700 teachers. For more information, please visit www.teachforamerica.org/where-we-work/dallas-fort-worth.

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Last-minute Valentine’s Day Shopping? Kendra Scott has you covered! From February 12-14, shop Kendra Scott exclusively on the Favor app and add a $25 flower bouquet from a local female florist to your purchase for the perfect gift delivered to their doorstep within one hour.

Kendra Scott has jewelry this Valentine's Day for a special someone, a bff or to treat yourself! The Ansley Heart Collection brings a trendy twist to the classic heart style, bringing love to any look. If you’re looking for a gift that says forever, the Sterling Silver or Gold Vermeil Ari Heart Pendant Necklace will have them head over heels! Get it engraved (for free!) to make it even more personalized. 

In an effort to share the love, for every bouquet + jewelry gift purchased through Favor, Kendra Scott and Musicians On Call will deliver a gift of jewelry and flowers (up to 300) to frontline workers at select hospitals in Austin, Dallas, Houston and San Antonio.

For more information, visit www.kendrascott.com.

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The Dallas Foundation, the first community foundation in Texas, has granted Dallas-based Child Poverty Action Lab (CPAL) $750K to support CPAL’s mission of reducing childhood poverty in Dallas by 50 percent within a single generation.

The Dallas Foundation’s grant to CPAL is the organization’s largest grant issued to date, and is strategically aligned with the Foundation’s work to ensure a Strong and Healthy Start for children, beginning with birth to age three.  The grant will enable CPAL to launch a dedicated “Birth to 3 Care Team,” as well as fund their continued work to educate North Texans about the issue of poverty in the metroplex, as 1 in 3 children grow up in poverty in Dallas.  

By supporting children during their birth-to-three years, when researchers estimate 1 million new neuroconnections are made every second, CPAL notes there is a special window of opportunity to help children overcome the many structural barriers faced by low-income families and positively influence lifelong outcomes.

“CPAL’s work to fight child poverty and change the trajectory of our city, starting with our youngest residents, directly aligns with The Dallas Foundation’s strategic priorities and builds on our proven track record of investing in transformational solutions for children in Dallas,” said Matthew Randazzo, President & CEO of The Dallas Foundation. “The Dallas Foundation is proud to partner with CPAL on their mission, and we are excited to see the organization continue to take actionable steps towards reducing child poverty throughout Dallas.”

Across Dallas, over 100,000 children are forced to grow up in poverty each year. To combat this, and to ensure a comprehensive and scalable approach in tackling this issue, CPAL unites a variety of Dallas’ top resources and officials across a range of issue areas that contribute to the cycle of poverty including: housing, safety, transportation, childcare, food, health, jobs, and education. They also provide actionable steps these agencies can take across the city to partner on this mission. 

"CPAL is extremely thankful to The Dallas Foundation for this generous grant, and for partnering with us to lift up ‘Birth to Three Care’ as a critical strategy for breaking the cycle of intergenerational poverty," said Alan Cohen, President & CEO of CPAL. "We know that one of the most effective ways to mitigate inequities and change the long-term odds for children that are born furthest from opportunity is to improve support for families during those children's first three years."

“On behalf of The Dallas Foundation Board of Governors, we are thrilled to support CPAL,” said Catherine Rose, Chair of The Dallas Foundation’s Community Impact Committee. “We are confident that the work CPAL is doing throughout our city - and the work they will continue to do - is furthering our mission of making a difference in the future of Dallas.”

For more information about The Dallas Foundation, please visit www.dallasfoundation.org. For more information about CPAL, please visit www.childpovertyactionlab.org.

ABOUT THE DALLAS FOUNDATION

The Dallas Foundation, established as the first community foundation in Texas in 1929, brings together people, ideas, and investments in Greater Dallas so individuals and families can reach their full potential. In 2019, The Dallas Foundation, in partnership with the more than 400 fundholders, invested over $70 million into the community. For more information, visit www.dallasfoundation.org, Facebook or Instagram.

ABOUT CHILD POVERTY ACTION LAB

Since its 2018 inception, the Child Poverty Action Lab (CPAL) has embraced a strategic approach to tackle systemic issues underlying intergenerational cycles of poverty, with a North Star goal of reducing Dallas’ child poverty rate by 50% within a single generation.  Using an approach that prioritizes evidence, scale, and community expertise, CPAL and its partners work relentlessly to create upward mobility for Dallas’ children living in poverty, over 3 in 4 of whom are children of color. For more information, visit www.childpovertyactionlab.org.

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Reunion Tower, the most romantic spot in Dallas, is pleased to announce its Valentine’s Day 2021line-up of activities, with something for everyone looking to be struck by Cupid’s arrow, all with social distance protocols in mind. For love birds and fans of Valentine’s Day, the iconic Tower offers festive, romantic activities all through the month of February - 470-feet in the air at the Reunion Tower’s GeO-Deck. Also making a heartfelt comeback this year for the Valentine’s season: 68-second vows exchange in the elevator, on the way up to the GeO-Deck. Inspired by Cupid last year, the Reunion Tower team first introduced this in 2020 and the elevator nuptials were wildly sought after. Perfect for whimsical and love-filled vow renewals or to exchange, “I dos!” Even in the midst of a pandemic, Reunion Tower still averages two proposals per day, solidifying that love is not canceled. In addition to Reunion Tower’s signature Valentine’s light shows in February, see a list below of all the Valentine-specific offerings.

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*Please note these photos are from prior to COVID-19 and are thus unmasked

Reunion Tower Valentine’s Day 2021 Offerings

  • Exclusive Valentine’s packages

    • Weekday package (February 8-11)

    • https://reuniontower.com/things-to-do/date-night/

    • Elevate Your Love packages may be purchased leading up to Valentine’s weekend, and always include a VIP elevator service. And for the week of February 8, all packages include a gift of Belgian chocolates.

    • Friday, February 12 through Sunday, February 14: Elevate Your Love Valentine’s Package

    • Experience the ultimate date night to remember

    • https://reuniontower.com/things-to-do/valentines/

    • Offered via Reunion Tower’s Love Is In The Air ambassador, who curates the most romantic and memorable proposal and date night packages. Even if you aren’t popping the question and getting down on one knee, these Cupid concierges ensure the night is flawless from start to finish. 

    • New this year: The Tower has partnered with local business Amor Y Queso from Deep Ellum for custom charcuterie boards. These boards will also have chocolates from another local Dallas business, CocoAndre.

    • Date night packages that are Valentine’s-centric are available Friday, February 12 through Sunday, February 14. To learn more about the packages, visit Reunion Tower’s website. 

  • Valentine Card-Creating with Abigail

    • Monday, February 1 at 7:00 p.m.

    • Create your own hand-made Valentine or Galentine and take home a rubber stamp that you make with local artist, Abigail. Step by step instructions will be given for each card and stamp lyno-cutting. 

  • Coupled Canvases

    • Monday, February 8 at 7:00 p.m.

    • Come experience the beauty and relaxation of acrylic paint dustpan pouring with ColorHype and master the art of acrylic pouring above the city with 360-degree views. You will create two pieces of art during this coupled class (one for you and one for your partner), working together to mix the paints, layer them, and then create two pieces that are cohesive in color scheme but unique in their own ways.

  • Hearts and Arts Couples Painting- Klarity and Khaos

    • Thursday, February 11 at 7:00 p.m.

    • The team at Klarity and Khaos returns to the GeO-Deck to offer a couples’ painting class with the best skyline views in town. 

  • Beer and WineShark Learning and Tasting

    • Saturday, February 13 at 3:00 p.m.

    • During this learning and tasting event, discover options for both beer and wine for light bite options from savory to sweet. Guests will be provided with three elegant samples each complimented by a wine and a beer selection as well as informational interaction from both our Certified Cicerone® and sommelier. (Age requirement: 21 years of age or older).

  • DJ K-Sprinkles Family Night Dance Party

    • Saturday, February 13 at 3:00 p.m.

    • Grab your dancing shoes and join Dj K-Sprinkles on the GeO-Deck for a family date  dance party, accompanied by Valentine-themed crafts.

  • I ? Corn Dog With No Name

    • Saturday, February 14 at 5:00 p.m.

    • Come hang out on Saturday, February 13 beginning at 5:00 p.m. Corn Dog With No Name will be selling all of your favorite fried foods and lovely beverages high above the city with 360-degree views. The fun is included in your general admission ticket purchase. 

  • Paint Your Pet

    • Monday, February 15 at 7:00 p.m.

    • Come Paint your Pet with ColorHype, creating a masterpiece of your favorite furry Valentine above the city with 360-degree views. 

“A lot has happened since Valentine’s Day last year,” said Dusti Groskreutz, President of Reunion Tower. “Although the celebrating may look a bit different this year, one thing remains constant and that’s a commitment to love. We saw an uptick in marriage proposals during the spring and summer and we are excited to see what kind of magic Cupid will cast at Reunion Tower this year for Valentine’s Day 2021. We have a team of experts who focus solely on delivering magical and memorable date nights and marriage proposals.”

For more information about all of Reunion Tower’s Valentine’s Day activities and to purchase tickets, please visit https://reuniontower.com/things-to-do/your-plans-are-up-in-the-air-this-valentines/.

ABOUT REUNION TOWER 

The iconic Reunion Tower is managed by Reunion Tower Operations Co., LLC and owned by Hunt Realty Investments, Inc. The GeO-Deck at Reunion Tower offers visitors the only indoor/outdoor observation deck in the city with unique views of Dallas and its surrounding communities at 470 feet in the air. Interactive exhibits allow visitors an opportunity to discover hidden gems, historic landmarks, museums, parks and more. Visit www.ReunionTower.com for more information and follow us on Facebook, Instagram and Twitter @ReunionTower. 

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Two Dallas-based innovators in the transportation industry, Alto and JSX, are partnering to offer North Texans increased travel incentives this Spring. When Alto members upgrade to an Alto Annual Membership, they will receive a $200 credit on JSX flights. JSX is an elevated, hop-on jet service with industry-leading features that offers flights starting at $99 to popular travel destinations for Texans including Houston and Lajitas.
 
Alto is the first employee-based rideshare company with a supreme focus on safety. For $99 per year, Alto Annual Membership holders receive perks including:
- Save on rides
- Save over 30 percent on Membership fees this year
- Add family members for just $25 per account
 
This partnership and upgrade is available now through March 31, 2021.
 
If already an Alto member, email support@ridealto.com to upgrade. If not currently an Alto member, open the Alto member and become a member prior to emailing support@ridealto.com
 
About Alto

Founded in 2018, Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, professional drivers and managing a dedicated fleet of 5-star crash rated vehicles, Alto offers the safest, most consistent, and most personalized passenger experience on the market today. Alto hires W2 employee drivers, provides in-depth training, manages its owned vehicle fleet and brings advanced logistics and optimization to the ridesharing space. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA-registered disinfectants between every ride and shift. With COVID-19, Alto has also doubled-down on its commitment to safety and cleanliness with the installation of industry-leading protective equipment, technology, and cleaning and disinfecting procedures including HEPA cabin air filters and plexiglass barriers. In addition to passenger rides, Alto shops, purchases, and delivers from local brands directly to consumers and offers same-day delivery. Currently available in Dallas, Houston and Los Angeles, Alto has plans to bring its elevated rideshare experience nationally in the near future. For more information, visit www.ridealto.com.

 
About JSX
Founded in 2016, JSX is a hop-on jet service that’s faster on the ground, more comfortable in the air and competitively priced with flights starting from $99 each way. Honored by Airline Passenger Experience Association (APEX) as the 2020 “Best Overall in Region” air carrier in North America and named by Fast Company as one of the “Most Innovative Companies” of 2020, JSX offers many industry-leading features. JSX currently serves nine destinations daily from Burbank (BUR), Orange County (SNA), Oakland (OAK), East Bay/Napa/Concord (CCR), Las Vegas (LAS), Dallas (DAL), Reno-Tahoe (RNO), Houston (HOU) and Phoenix (PHX) as well as seasonal and pop-up service to popular ski, golf, and beach destinations. JSX flights may be booked directly through www.jsx.com, the newly launched JSX mobile app, or through codeshare partner JetBlue on multiple online travel sites. TrueBlue members may earn points on JSX flights. JSX’s luxuriously appointed Embraer 135 and 145 jets may also be chartered for group trips, corporate events, or other travel. For a custom quote, please email charter@jsx.com.
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Nexus Recovery Center, a nonprofit offering specialized substance use disorder treatment services for adult women in Dallas, is the leader and expert in recovery efforts in North Texas. This year, the nonprofit celebrates 50 years of helping women pursue their recovery journey with its Nexus 50 for 50 Anniversary Campaign, chaired by Jan Madigan, Nexus Board Member, and Carolyn Waghorne, longtime supporter of the organization. The milestone anniversary comes at a time when recovery efforts and treatment services are especially critical due to the COVID-19 pandemic.

The Nexus 50 for 50 Anniversary Campaign will focus on raising funds for three different essential pillars of Nexus Recovery Center’s services: community, dignity and security. Funds designated for “community” will focus on Nexus Recovery Center’s campus environment, the nonprofit staff and frontline workers and the recovery community. Funds designated for “dignity” will be dedicated to the basic needs of Nexus Recovery Center’s clients, such as clothing and essential items. Lastly, funds donated towards “security” will go towards the safety of the Nexus Recovery Center campus and staff. The campaign aims to raise at least 50 gifts of $50K each.

“Nexus Recovery Center has been doing life-changing work for the women of North Texas for the past half a century, and we are proud to honor that work with the Nexus 50 for 50 Anniversary Campaign this year,” said Heather Ormand, CEO of Nexus Recovery Center. “As someone who has been in recovery for nearly a decade, I personally understand the importance of organizations such as Nexus Recovery Center and the impact they can have in changing the trajectory of a woman’s life. We look forward to a celebratory year, and hope the community will join us in supporting Nexus Recovery Center.”

Since its inception in 1971, Nexus Recovery Center has helped more than 50,000 women seeking sobriety and recovery. It is the only treatment center in North Texas that allows children to accompany their mothers seeking treatment, and the facility breaks down any financial barriers that may be preventing someone from seeking help. Since March 2020 and the start of the COVID-19 pandemic - a time that is increasingly difficult for women pursuing recovery - Nexus Recovery Center has seen the demand for its services drastically climb. The nonprofit has served over 1,500 women since March 2020. They continue to operate at full capacity in spite of the challenges caused by the pandemic.

“The Nexus 50 for 50 Anniversary Campaign recognizes the organization’s monumental impact on thousands of women in our city for the past half century, while also planning for the future,” said Jan Madigan, Nexus 50 for 50 Anniversary Campaign Co-Chair.” “It is my honor to co-chair this special campaign that will raise much needed funds for an organization doing so much good for Dallas.”

“I am extremely proud to co-chair the Nexus 50 for 50 Anniversary Campaign,” said Carolyn Waghorne, Nexus 50 for 50 Anniversary Campaign Co-Chair. “Nexus Recovery Center and the work it does for women battling specialized substance use disorder treatment services across North Texas is not only inspiring, but essential to our community. Dallas is a better city because of Nexus Recovery Center, and I am honored to lead this campaign to ensure the next 50 years are even better than the last for the clients of Nexus Recovery Center.”

“We are beyond grateful to Jan and Carolyn for their willingness to chair this campaign and their long-term support of Nexus,” said Karen Rogers, Nexus Recovery Center Board Chair.

For more information and to donate to the Nexus 50 for 50 Anniversary Campaign, please visit https://nexus50for50.org. For more information about Nexus Recovery Center and its services, please visit www.nexusrecovery.org.

ABOUT NEXUS RECOVERY CENTER

Based in Dallas, Texas, Nexus Recovery Center is a 501(c)(3) nonprofit agency that offers specialized substance use disorder treatment services for adult women, as well as therapeutic treatment and care for their accompanying children in order to break the cycle of addiction. Founded in 1971, the mission of Nexus is to serve as a link to sobriety, independence, and dignity for women and their families affected by addition. Nexus inspires hope, offers respect, and honors the unique differences of female addicts. Nexus has been accredited by the Joint Commission since 2006 and is the only treatment center in North Texas that accepts women in the late stages of pregnancy and allows children to accompany their mothers into treatment. We are able to provide all these services with the help of a dedicated board, volunteers, staff, partners and donors. Together we break the cycle of addiction, changing families’ lives, whatever their income, gender, sexual orientation or ethnicity.

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If there's anything 2020 taught us, it's that the ultimate gift is more time with the ones we love.
 
This Valentine's Day, a subscription to Dallas' luxury home concierge service Manorly (responsible for the maintenance of some of Dallas' most prized estates) frees up the time your loved one would be spending on their home and/or yard to be with the ones who mean the most.
 
Plus, with everyone working from home these days, it's the perfect gift to make sure their live/work environment stays in tip top shape.
 
This Valentine's Day, Manorly is offering 25% off the first month's membership with code BEMINE25.
 
For more information about Manorly and the home concierge service, visit www.manorly.com.
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On Martin Luther King Jr. Day - Jan. 18, 2021 - Teach For America DFW is hosting a variety of free virtual events to honor the work of Dr. Martin Luther King Jr. and provide an opportunity for families and students to learn lessons from the Civil Rights Movement, which is still so important today. The virtual event includes a variety of offerings that are open to the public:

  • Lessons from the Civil Rights Movement - A virtual MLK Day Event

    • Virtual Fireside Chat with Mrs. Sarah Walker

      • The former president of the Tarrant County Black Historical Society. She will share some of her lived experiences during this historical time period. 

      • Children activists from Fort Worth ISD’s My Brother’s Keeper and other North Texas children will talk with Mrs. Walker and ask her questions

    • Virtual Field Trip with the Dallas Holocaust and Human Rights Museum

      • Students and community members will have the opportunity to put their journalist hats on and go back to the 1960’s to better understand the Civil Rights movement in North Texas

    • Free Books and Resources

      • Melanin Origins, a Black-owned publishing company, is providing free access to its books about diverse characters learning important lessons

      • Mr. Louie T. McClain, founder of Melanin Origins, a Black-owned publishing company, will give a closing word on how we can continue to move towards social justice today.

    • Virtual Storytime with NBC5 Laura Harris 

      • Enjoy one of our favorite Melanin Origins books and learn about Black history with Laura Harris at 9 a.m. on her Facebook Live. Join us to share Power in My Pen: A Snippet of life of Ida B. 

WHEN: Martin Luther King Jr. Day 2021; Monday, Jan. 18, 2021 (10 a.m. - 12 p.m.)

WHERE: https://teachforamerica.zoom.us/webinar/register/WN_zgdo8mynQtKDh9jDvf5V7g

Registration will include additional links and details about the day’s events, including the schedule and helpful links. Participants are encouraged to stay for the entire event, but are welcome to choose the offerings that are most interesting to them. 

ABOUT TEACH FOR AMERICA DFW

Teach For America finds, develops and supports a diverse network of leaders dedicated to expanding access and opportunity for children. These leaders begin with a commitment of at least two years of teaching in an under-resourced public school. Informed and inspired by their students, TFA alumni continue to advocate for children from classrooms, schools and every field that shapes the broader systems in which schools operate. TFA was launched in the DFW region in 2009, and has since served more than 400,000 students and trained more than 1,700 teachers. For more information, please visit www.teachforamerica.org/where-we-work/dallas-fort-worth.

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Allie + Bess, the Dallas-based, women-owned jewelry brand launched in August 2019 beloved for its bold colors, unique beads and covetable and iconic bracelet stacks, is proud to announce its first brand collaboration today with Austin-based brand and artist Katie Kime. The collaboration announcement comes on the heels of the brand’s explosive growth over the past year - despite the pandemic and unprecedented times for the retail industry, an initial $100 investment has grown into a business boasting a run rate of more than $1M.

“When the pandemic hit in the infancy of our business, we knew we had to swiftly adapt our business model to be cohesive to the new, uncharted landscape,” said Bess Callarman, Co-Founder of Allie + Bess. “So we transitioned to a direct-to-consumer model and worked with influencers to lift the visibility of the brand. We credit that initial success to thinking outside of the box and being nimble.”

The Katie Kime for Allie + Bess Collection features bracelet stacks combining Allie + Bess’ signature aesthetic and Katie Kime’s artistic eye for bright, vibrant color palette reflected on the beads used in each Allie + Bess piece. The new collection launches just in time for the Spring season - as well as Valentine’s (and Galentine’s) Day gifting. The Katie Kime for Allie + Bess Collection is now available for purchase on the Allie + Bess website. 

“We couldn’t be more thrilled to be partnering with Katie Kime on our first collaboration,” said Allie Wardlaw, Co-Founder of Allie + Bess. “Katie is a visionary artist and female entrepreneur - the perfect fit for our first partnership - and we are so excited to bring her designs to life through Allie + Bess bracelets.”

Wardlaw and Callarman previously met while working together in the healthcare industry and became fast friends. As busy and stylish moms, the founders sought a bracelet that could take them from carpool drop-off to workout to happy hour, but didn’t find anything on the market to meet their needs. The pair fell in love with their now signature vinyl bead, and quickly taught themselves to be beaders, using a mix of beads from around the world. The brand’s flat, uniform, ethically-sourced signature beads are crafted by Ghanaian artisans. Also called record or vulcanized heishi beads, they have dynamic texture and are available in a wide array of colorations. Allie + Bess has also expanded to include bracelets made of decorative, hand-dyed and carved bone African beads. While the beads are globally sourced, the products are locally made - each Allie + Bess piece is individually designed and handmade in Dallas. Additionally, each of the brand’s bracelets features five black vinyl beads, representing the pair’s five children. 

“I am delighted to partner with Allie + Bess on this collaboration,” said Katie Kime. “This partnership is a celebration of our two brands’ values of Texan female entrepreneurship, storytelling and artistry. We can’t wait for consumers to get their hands on these beautiful new bracelets!”

For more information about Allie + Bess, as well as to shop the new Katie Kime for Allie + Bess  Collection, please visit www.shopalliebess.com.

ABOUT ALLIE + BESS

Allie + Bess is a Dallas-based, women-owned jewelry brand. Co-founded by friends Allie Wardlaw and Bess Callarman in August 2019, the brand uses a mix of globally sourced beads to create its signature, covetable bracelet stacks. With an initial investment of just $100, the brand has expanded exponentially to now operate with a run rate of more than $1M. For more information, visit www.shopalliebess.com, or learn more on Instagram or Facebook.

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Alto, a Dallas-based rideshare and delivery company currently serving Dallas-Fort Worth and Houston, has announced its expansion to Los Angeles. The first employee-based, on-demand rideshare and delivery company providing the safest, most consistent and highest quality experience is now offering pre-scheduled and on-demand rides in the city - including curbside pickup at LAX.

“At such a critical time, we’re thrilled to bring Alto’s elevated rideshare and delivery experience to the Los Angeles market,” said Will Coleman, co-founder and CEO at Alto. “Knowing how many people have benefited from our consistent, high-quality and safe offerings in our initial market in Texas, we know we have a lot to offer to the LA community.”

Alto sets the standard in cleanliness in the ridesharing industry with its luxury fleets undergoing daily service checks, deep cleaning procedures, and between-ride cleanings with EPA-registered disinfectants. In addition to the daily cleaning and maintenance procedures, each vehicle's high-touch surfaces such as the interior and exterior door handles and headrests are disinfected between every trip. To ensure maximum safety for its drivers and riders in the midst of COVID-19, Alto has double-downed on its safety efforts by equipping each vehicle with custom plexiglass barriers between the driver and passenger compartments while also installing HEPA cabin air filters that remove 99.9% of airborne particles. 

Alto is currently available in Houston, Dallas, and now Los Angeles. Consumers in all markets can earn a free Alto ride by leaving other rideshare behind in 2020 - and sharing their reasons why with the brand on Twitter. Download the Alto app on the App Store or Google Play, or sign up at https://www.ridealto.com/.

About Alto

Founded in 2018, Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, professional drivers and managing a dedicated fleet of 5-star crash rated vehicles, Alto offers the safest, most consistent, and most personalized passenger experience on the market today. Alto hires W2 employee drivers, provides in-depth training, manages its owned vehicle fleet and brings advanced logistics and optimization to the ridesharing space. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA-registered disinfectants between every ride and shift. With COVID-19, Alto has also doubled-down on its commitment to safety and cleanliness with the installation of industry-leading protective equipment, technology, and cleaning and disinfecting procedures including HEPA cabin air filters and plexiglass barriers. In addition to passenger rides, Alto shops, purchases, and delivers from local brands directly to consumers and offers same-day delivery. Currently available in Dallas, Houston and Los Angeles, Alto has plans to bring its elevated rideshare experience nationally in the near future. For more information, visit www.ridealto.com.