Pin on Pinterest

Allie + Bess, the Dallas-based, women-owned jewelry brand, is proud to “make spirit stackable” with the launch of its inaugural Game Day Collection designed with tailgaters and both new and returning college students alike in mind. While the Collection launching on Monday, Aug. 9 will initially feature 22 different curated stacks of various sizes, the brand will be adding additional stacks to the Collection each week and shoppers can always create their own stack featuring any school colors - a marquee element of the brand’s covetable, personalizable stacks.

The Dallas duo’s inspiration for the Game Day Collection came from the roots of their brand, as well as their love for the Fall season. The brand started when Allie and Bess couldn’t find anything on the market to match their style and needs - including when it came to tailgating fashion. Soon after creating stacks for themselves, friends and beyond were clamoring for the colorful, iconic pieces.

“This back-to-school season - and specifically this tailgating season - is particularly special this year as we all celebrate the return of in-person events like tailgating and cheering on our favorite teams,” said Bess Callarman, Co-Founder of Allie + Bess. “We wanted to launch a Collection that matched our joy for the return of these decades-old traditions and that fans could wear from brunch to the tailgating tent to the game and beyond. These are perfect gifts not only for yourself to spruce up your tailgating wardrobe, but for college students across the country looking to show school pride.”

“Personally, Fall and tailgating season are some of Bess’ and my favorite times,” said Allie Wardlaw, Co-Founder of Allie + Bess. “We can’t wait to celebrate our schools, spend time with friends and cultivate new memories as we enter this school year.”

The Allie + Bess Game Day Collection is now available for purchase.

For more information about Allie + Bess and to purchase the Game Day Collection in time for tailgating, please visit


Allie + Bess is a Dallas-based, women-owned jewelry brand. Co-founded by friends Allie Wardlaw and Bess Callarman in August 2019, the brand uses a mix of globally sourced beads to create its signature, covetable bracelet stacks. With an initial investment of just $100, the brand has expanded exponentially to now operate with a run rate of more than $1M. For more information, visit, or learn more on Instagram or Facebook.

Recognize 5432 Views
Related Posts