The Dallas Convention & Visitors Bureau (Dallas CVB) invites locals to celebrate the city where optimism meets opportunity with a Dallas-size party on Wednesday, March 27, from 4-8 p.m. at AT&T Plaza at Victory Park. Free and open to the public, Dallas’ BIG Celebration promises plenty of music, food, giveaways and entertainment. Mayor Mike Rawlings and the Dallas CVB will unveil the city’s new branding campaign during the festivities.
“Dallas is a city of success because our residents have made it that way,” said Philip Jones, president and CEO of the Dallas CVB. “The launch event for the new Dallas branding celebrates the people who have helped make this city great, and in the new campaign, you’ll see the big moments happening in all our lives brought to life.”
Dallas’ BIG Celebration features musical performances from local artists Professor D, Vocal Trash and DJ Michael Jerome. The family-friendly event also includes food and giveaways.
“There is an undeniable vibrancy in Dallas right now,” said Rawlings. “The forward progress created by our more than $15 billion in new development – from developing the nation’s largest urban arts district to the downtown revitalization and new amenities like Klyde Warren Park – has transformed the resident and visitor experience, making Dallas more significant than ever.”
In tandem with the debut of the brand campaign, Dallas’ BIG Celebration kicks off a month-long social media contest giving residents an opportunity to win one-of-a-kind Dallas experiences.
Nearly two dozen life-size “B & Gs” – six-foot-tall, semi-permanent fiberglass installations – will be placed at locations throughout the city, where residents will be encouraged to take and share photos of themselves as the “I” in “BIG”. The Dallas CVB will announce the locations in the coming weeks, and photos can be shared on any social media channel using the hashtag #DallasBIG.
Each week, winners will be randomly selected from the photo submissions to win BIG prizes that show off Dallas’ extraordinary sports, dining, shopping and arts scenes.
“This campaign truly reflects the spirit of Dallas and its residents,” said Noelle LeVeaux, CTA, chief marketing officer of the Dallas CVB. “We’re excited to engage our residents in showing the world that ‘Big Things Happen Here.’ There’s never been a better time to market Dallas.”
The Dallas CVB worked with Dallas-based TracyLocke to develop the new brand campaign. Thousands of residents contributed to the campaign by weighing in with answers to questions about Dallas during a September social media campaign dubbed “Sway the Conversation.” Those responses, and eight months of local and visitor research, helped produce the city’s new logo and tagline, “Big Things Happen Here,” introduced in October.
The new brand campaign will include multiple media channels and will focus on engaging residents as well as prospective visitors and meeting planners in ways that highlight Dallas as a top destination.
Dallas’ BIG Celebration is made possible by Access Destination Services Texas, American Airlines Center, Bravo Entertainment, The Dallas Morning News, the Dallas Stars, Fun Factory Events, Guide Live, Havanna Social Club, ISB Global Inc. and the Omni Dallas Hotel.
For more information on Dallas’ BIG Celebration, see visitdallas.com/BIG.