The Dallas Marathon board of trustees today announced TomTom, the world’s leading supplier of navigation and location-based products and services, as a new sponsor of the MetroPCS Dallas Marathon, Half Marathon and 5-Person Relay.
“We are thrilled to have such a notable national leader support our race,” said Patrick Byerly, president of the Dallas Marathon. “With TomTom’s help, we will continue to improve the MetroPCS Dallas Marathon weekend experience for both our participants and our spectators.”
One of TomTom’s latest products, the Runner GPS Watch, is specifically designed with runners in mind. The watch can track time, distance and pace both indoors and out – while the durable, waterproof display makes it ideal for all marathon conditions. The watch’s unique design and capabilities make it easier for runners to stay motivated and reach their goals. TomTom’s Multi-Sport GPS Watch helps athletes track running, cycling and swimming metrics at a glance through a bike mount and swim sensor. TomTom will offer on-site activation at the two-day Health and Fitness Expo (Friday, Dec. 6-Saturday, Dec. 7) in addition to celebrating with runners completing the race at the MetroPCS Dallas Marathon post-race party.
“TomTom is proud to be a first-time sponsor of the Dallas Marathon,” said Tom Murray, vice president of marketing for TomTom Inc. “We identified the MetroPCS Dallas Marathon as a great opportunity to gain exposure for our TomTom Runner and look forward to talking to runners and growing this relationship. We anticipate a memorable series of events leading up to December 8.”
The Dallas Convention Center will host the Health and Fitness Expo, with the Cigna Mayor’s Race 5K presented by Oncor running on Saturday, Dec. 7, and the MetroPCS Dallas Marathon, Half Marathon and 5-Person Relays running on Sunday, Dec. 8.
For more information on corporate sponsorship or to register for the MetroPCS Dallas Marathon, visit dallasmarathon.com. For more information on TomTom Runner, visit sports.tomtom.com/en_us.
About the MetroPCS Dallas Marathon
The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic course that highlights the best areas of Dallas including the landmark Margaret Hunt Hill Bridge, designed by Santiago Calatrava. Texas’ oldest running marathon, the race serves as a qualifying event for the Boston Marathon. Race activities occur the second weekend of each December and include a two-day Health and Fitness Expo; the Mayor’s Race 5K presented by Cigna and Oncor; and the MetroPCS Dallas Marathon, Half Marathon,
5-Person Relay, and SMU Cox Corporate Relay Challenge presented by Behringer. The Dallas Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from race weekend is Texas Scottish Rite Hospital for Children. For more information, visit dallasmarathon.com.
About TomTom
Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, Web-based applications, and government and business solutions. TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches. Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries. For more information, visit tomtom.com.