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A Portion of the Proceeds Will Benefit Families with a Child Battling Cancer

Each year bars across the world spend a week celebrating Negroni cocktails while raising money for their favorite charity. This year Nickel and Rye has selected Heroes for Children – a unique non-profit organization that provides social and financial assistance to families who have a child battling cancer – as its beneficiary. To celebrate Negroni Week, Nickel & Rye is offering a barrel-aged Negroni featuring a touch of Allspice – one dollar from each purchase will be donated back to Heroes for Children.

Campari has committed to donating $10,000 to the charity chosen by the bar that raises the most money during Negroni Week. Imbibe will also randomly select a participating bar to receive a $1,000 donation to their chosen charity. Any bar that participates during Negroni Week and completes and submits a donation form will be eligible for this, no matter how much their venue raised.

Heroes for Children is a unique non-profit organization that provides social and financial assistance to families whose child is battling cancer. Since 2005, Heroes for Children has helped alleviate families’ worries, giving them comfort and a brief respite from the everyday challenges of fighting cancer and care giving. Since its inception, more than $5 million has been given to 4,200 families in need. To learn more about Heroes for Children, please visit http://www.heroesforchildren.org.