Today streaming media allows consumers to watch TV everywhere, through access to content and video from cable networks and broadcasters across multiple platforms and devices – either live or on demand. The consumption of digital television and video content streaming offers marketers opportunities to seek new and innovative solutions to reach consumers with targeted, relevant messaging across multi devices and platforms.
The advertising industry is going through dramatic changes to try and keep up. The American Advertising Federation (AAF) of Dallas has assembled a panel of experts to provide insight on the best way to navigate this ever-changing market place for the advertising industry. The panel will be the main focus of AAF’s monthly luncheon, which is set for Nov. 10, 2015, at The DoubleTree by Hilton Campbell Centre, located at 8250 N. Central Expressway, Dallas, TX 75206. Attendees will be able to network before the panel between 11:00 a.m. and 12:00 p.m.; lunch is served 12:00 – 1:15 p.m. and includes the “Ask the Experts” Panel.
Using the hashtag #askAAF, users will be able to submit their questions directly via Twitter to an assembled panel of cable and media streaming experts. The panel includes:
- Carolyn Sheflin, director of digital sales for Time Warner Cable Media
- Christie Hoelting, director of Midwest sales for Hulu
- James Loughran, senior vice president of digital and business development for NCC Media
Tickets are available to AAF members for $40 and $55 for non-members. For more information, please visit http://aafdallas.org/events or call (972) 488-8227.