Join American Advertising Federation Dallas Chapter (AAF) for two special events hosted this September including Social Media: Strategy, Effectiveness & Measurement Panel Luncheon and AAF Networking Happy Hour. The luncheon will be held Tuesday, September 15, 2015, 11:15 a.m. – 1:15 p.m. and happy hour on Thursday, September 24, 2015, 5:30 – 8:00 p.m.
Major social media networks recreated how marketers leverage social media to increase brand recognition, improve brand loyalty and convert customers. The Strategy, Effectiveness & Measurement Luncheon panel discussion will explore this idea and feature expert panelists Bethany Evans, business consultant, social marketing communications, Southwest Airlines; Lindsay Jacaman, chief revenue officer, Speakeasy; and Sean Ryan, director of social and digital content, JCPenney. The panelists will share how social media brand strategy and measurement has shifted over the past three years and how technology is allowing social media tactics to become more effective. Tracking the impact of social media outlets enables companies to gain feedback on their consumers to better market their products. They will also comment on real case studies from their company and clients and how they are planning their budgets for 2016. The discussion will be moderated by Mike Orren, president of Speakeasy – a content marketing, social media and digital strategy agency that is a joint venture between Slingshot and A.H. Belo.
AAF Dallas’ free networking happy hour event at Quarter Bar is sponsored by SocialCentiv. Come and explore the opportunity to network in the DFW advertising world, while enjoying great drink specials and complimentary appetizers in the company of like-minded professionals. Learn more about other ways to get involved with AAF Dallas as they seek members to join committees for the following year.
The luncheon will be held at the DoubleTree Campbell Centre, 8250 N. Central Expressway, Dallas, TX 75206. For an individual it costs $40 for a member and $55 for a non-member. Also available are 8-table group tickets at $320 for a member and $440 for a non-member. Participants are encouraged to register online here: http://www.cvent.com/events/aaf-sept-15-2015-luncheon/event-summary-7762424b82d0420380ed7fc1e57f05ab.aspx
The happy hour will be held at the Quarter Bar, 3301 McKinney Ave., Dallas, TX 75204, and complimentary valet parking is available with validation from the bartender. The happy hour is free and there will be drink specials that include $2 wells, $2 domestics and $4 select wines.
For further information about these events and AAF Dallas, please visit http://www.aafdallas.org.