Pin on Pinterest
Charlotte Jones Anderson, Of The Dallas Cowboys, In Panel Discussion: Sports Stadiums of the Future, Presented by The Dallas Architecture Forum. Photo Courtesy of Ms. Anderson.


The Dallas Architecture Forum Presents

“Stadiums of the Future - 2050”

February 21, 2019

 Free and Open to the Public!

The Dallas Architecture Forum, a non-profit organization dedicated to providing public education about architecture, design and the urban environment, continues its Spring 2019 Panel Discussion Series on Thursday,  February 21, 2019 with “Stadiums of the Future – 2050” moderated by Sam Bloom, Head of Interactive Marketing for Camelot Communications.

Withthe accelerating pace of new developments in technology, new modes of transportation, evolving consumer expectations and preferences in sports and entertainment, climate change, artificial intelligence and virtual reality developments, what will the design of stadiums for sports and entertainment look like by the middle of the 21st century? Dallas is home to internationally recognized, award-winning professionals who are skilled in the design, operation and marketing of stadiums for sports and entertainment. With this panel The Forum will explore their thoughts about the kind of stadiums we will have by the year 2050,” stated Forum Executive Director Nate Eudaly. “These leaders in design and the consumer experience will discuss these intriguing ideas, and there will be time for those attending to ask our esteemed panelists more about their predictions.” 

Panels are FREE for both Forum members and the general public as a public outreach of The Forum. The discussion begins at 6:30 pm, with complimentary beverages available beginning at 6:15 pm. No reservations are needed to attend. One CEU AIA credit is available. Join us for a cold beverage and lively dialogue!

The venue for this panel is Perkins + Will, 2218 Bryan Street, Suite 200, Dallas, TX 75201.

Join The Dallas Architecture Forum for a fascinating Panel discussion about what the future design of sports stadiums will possibly be in 2050. Our esteemed Panelists will forecast how technology, advances in engineering, construction and design, consumer expectations, climate change, transportation advances and other key factors may impact how stadiums are designed for sports and entertainment by the middle of this century.  Internationally recognized experts in stadium design from HKS ( Bryan Trubey) and Populous (Byron Chambers) will be joined by Charlotte Jones Anderson of the Dallas Cowboys organization and moderator Sam Bloom to examine this intriguing topic. The Panel Discussion will include an opportunity for those in attendance to ask the Panelists questions on the topic at the end of the Panel.  


Charlotte Jones Anderson, Dallas Cowboys Football Club

Bryan Trubey, HKS

Byron Chambers, Populous


Sam Bloom, Camelot Communications     

For more information on The Dallas Architecture Forum, or the Panel Discussion Series, visit www.dallasarchitectureforum.orgor call 214-764-2406.

The Forum’s Panel Season Benefactors are Electronic Interiors and Purdy-McGuire. The Sponsors for this Panel are Meg Fitzpatrick I MMF Strategies and Wendy Konradi Interior Design.

Sam Bloom
“Stadiums of the Future - 2050”

21 February 2019

Thursday, 6:30 pm, Informal reception at 6:15 pm

Venue: Perkins + Will, 2218 Bryan Street, Suite 200, Dallas, TX 75201.



Charlotte Jones Anderson is the Executive Vice President and Chief Brand Officer of the Dallas Cowboys Football Club.  She oversees all strategies and applications surrounding the team’s brand. Working in the front office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile executives among women in professional sports and executives as a whole.  Her vision and direction guides the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing, and community relations. She contributed to the design of the new Dallas Cowboy’s World Headquarters, training facility and the Ford center in Frisco.

She has also played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium. Under Charlotte’s guidance, AT&T Stadium has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl in 2011, the 2010 NBA All Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic, the first-ever College Football Championship game in 2015, the Academy of Country Music Awards, and the record setting WWE’s WrestleMania 32.  Last year Charlotte was instrumental in producing the first Cowboys Christmas Spectacular, which was a weekly holiday performance for the community at The Star that showcases the Dallas Cowboys Cheerleaders along with original and classic Christmas music.  Most recently Charlotte was instrumental to the successful hosting of the 2018 NFL Draft at AT&T Stadium. This event set attendance and viewership records as well as the opportunity to leverage the excitement to engage the Arlington ISD and community in a massive goodwill effort that garnered over 1 Billion social media impressions.

Charlotte is Chairman of the NFL Foundation and serves on the NFL Personal Conduct Committee and was most recently asked to serve on the NFL’s Health and Safety Committee. Concurrently, she is President of the Dallas Cowboys Cheerleaders and also serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation. From 2010-2014, she served as the first female chairman of The Salvation Army National Advisory Board.  Today, her spirit of involvement in the local community includes leadership positions in a wide variety of organizations. She is passionate about youth sports health and safety, art, fashion and philanthropy.  Charlotte is a graduate from Stanford University where she earned a degree in human biology. She is a native of Little Rock, Arkansas, and a mother of three children.



Bryan Trubey, FAIA, is an executive vice president with the international design firm, HKS. With over 35 years’ experience, he has focused his career on sports and entertainment architecture and is responsible for all related projects. Bryan has designed five of the recent National Football League stadiums: the Los Angeles NFL Entertainment District, future home of the Los Angeles Rams, the new U.S. Bank Stadium, future home of the Minnesota Vikings, AT&T Stadium, home of the Dallas Cowboys and Lucas Oil Stadium, home of the Indianapolis Colts. Bryan has also been named one of the “20 Most Influential People in Sports Facility Design, Architecture and Development” by Sports Business Journal.

Bryan has been recognized for his stellar performance working with such clients as the Los Angeles Rams, Minnesota Vikings, Dallas Cowboys, Los Angeles Dodgers, Indianapolis Colts, Atlanta Braves, Milwaukee Brewers, Chicago White Sox, Texas Rangers, Dallas Mavericks and Dallas Stars. Other facilities on Bryan’s resumé include Lone Star Park, American Airlines Center, US Cellular Field renovations, Texas Christian University Daniel-Meyer Coliseum Redevelopment and MLS Toyota Stadium in Frisco. His international projects include Copenhagen Arena, Liverpool FC Stadium, El Territorio Santos Modelo, and 2014 FIFA World Cup venues in Rio de Janeiro and Brasilia, Brazil.


Byron is the Design Director and Principal for the Dallas office of Populous, one of the leading stadium design firms in the world. For all of the nearly 20 years Byron has spent leading sports facility design, Byron has been guided by the same principle: recognizing the cultural and societal impacts these iconic places have on their communities.   As a design principal at Populous, he works with project teams to create unique venues reflective of each client’s brands, culture, history and identity. Byron has designed for a wide variety of markets, from NFL stadiums and international venues to professional and minor league ballparks and numerous collegiate facilities.

Guiding Byron’s approach for stadiums is the integration of a series of climatic design responses, the creation of a variety of curated and branded experiences, and the authentic representation of local culture which are critical in creating successful projects for clients.  Byron’s drive to improve athletes’ performance and fans’ game day experiences is a common thread underlying every project he leads. Byron holds both a Bachelors in Environmental Design, and a Masters of Architecture from Texas A&M University and the LEEP AP certification.   



Sam Bloom is the head of Camelot Communications’ Interactive Marketing Practice. The firm’s clients include Nordstrom, Charter Communications, TurboTax, Quick Books, Experian, TXU, Logmein, and Steinmart. Prior to his current position at Camelot, Sam served as Vice President, Business Development, at Blockbuster Enterprises. Previous leadership positions include serving as Principal and CEO of Bloomin Partners, a Dallas-based business development consulting firm.  Sam has also served as Vice President of Business Development for iChoose, Inc., a consumer e-commerce service, and as a Director of Business Development for, where he honed his interests in sports with Todd Wagner and Mark Cuban.  Sam has a BA from the University of Virginia and a MBA from the University of Texas. Sam is an avid soccer fan, and has visited many of the leading soccer stadiums across the United States and Europe. 


About The Dallas Architecture Forum

The Dallas Architecture Forum is a not-for-profit civic organization that brings leading architectural thought leaders from around the world to speak in Dallas and also fosters important local dialogue about the major issues impacting our urban environment. The Forum was founded in 1996 by some of Dallas’ leading architects, business, cultural and civic leaders, and it continues to benefit from active support and guidance from these citizens. The Forum fulfills its mission of providing a continuing and challenging public discourse on architecture and urban design in - and for - the Dallas area. The Dallas Architecture Forum's members include architects, design professionals, students and educators, and a broad range of civic-minded individuals and companies intent to improve the urban environment in North Texas. The Forum has been recognized nationally with an AIA Collaboration Achievement Award for its strategic partnerships with other organizations focused on architecture, urban planning and the arts. For more information on the Forum, visit

Among the over 230 speakers who have addressed the Forum’s Lecture Series are Shigeru Ban, Brad Cloepfil, Diller + Scofidio, Peter Eisenman, Michael Graves, Daniel Libeskind, Thomas Phifer, Rafael Vinoly, Juhani Pallasmaa, AIA Gold Medal Winner Peter Bohlin, and regional architects David Lake and Ted Flato. Pritzker Prize winners speaking to the Forum have been Kazuyo Sejima, Rafael Moneo, Thom Mayne, Rem Koolhaas and Norman Foster (the latter two in collaboration with the ATT Performing Arts Center). Other speakers for the Forum have been leading designers Calvin Tsao, Andrée Putman, and Karim Rashid; landscape architect Michael Van Valkenburgh; and National Trust President Emeritus Richard Moe. Important critics, authors and patrons who have spoken to the Forum include Emily Pulitzer, Terence Riley, Pulitzer Prize winners Robert Campbell and Blair Kamin, Aaron Betsky, and the late David Dillon.

The Forum organizes and presents an annual series of Panels—local, informal, open, and offered free of charge as a public service to the community—led by a moderator who brings a subject of local importance along with comments by participating panelists. Moderators and Panelists have also come from both other Texas cities as well as from national institutions that were connected with particular Panel subjects. Panels offer attendees the opportunity to participate in creating discourse. Important topics addressed in Panels in recent years include: “Thoughts on the Dallas Comprehensive Plan”; “The Kimbell Expansion: A Discussion”; “Filling Out the Dallas Arts District”; and “Re-envisioning the Trinity”. 

For more information on the Dallas Architecture Forum, For questions about the Forum, call 214-764-2406.

To follow us on Facebook visit

For Twitter, our account is DallasArchForum.

- Contact Sharon at  
Recognize 3664 Views