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K Lofts in San Diego by Jonathan Segal, FAIA, "Architect as Developer" who will speak to The Dallas Architecture Forum on March 9. Photo Courtesy of the Architect.

The Dallas Architecture Forum

 Presents Lecture by

Award-Winning “Architect as Developer”

Jonathan Segal

Thursday, 9 March 2017 at the Magnolia Theatre

in the West Village

The Dallas Architecture Forum is pleased to continue its 20th Anniversary 2016-2017 Lecture Season with outstanding architect Jonathan Segal, Founder and Principal  of Jonathan Segal Architecture and Development. Jonathan Segal, FAIA, is an award-winning architect and contractor who has created and modeled the unique practice of ‘Architect as Developer’ for over two decades. 

As a Trailblazer in the field, his innovative single-family live/work residences and medium to high-density mixed-use housing, primarily found in San Diego and other communities in southern California, have received numerous national awards. Segal has also focused on conceptualizing and constructing well-designed affordable housing for residents of San Diego that has received honors from architecture and construction organizations.

Among Segal’s accolades are 24 local, state and national AIA awards for residential and urban design including six AIA National Honor Awards for Housing, Architizer award finalist, the AIA HUD Award for Excellence in Affordable Housing Design, a National American Architecture Award from the Chicago Athenaeum, and Grand Prize Awards from Residential Architect and Custom Home magazines. Due to his success practicing architecture as a developer, Jonathan Segal’s goal is to promote this method of architectural practice to other architects, so they can achieve increased control and financial success over their projects from conceptualization through completion.

See Additional Media Coverage: Residential Architect and Dwell


A documentary about a new way to build sustainable cities by architect/developer Jonathan Segal FAIA. Film by Jeff Durkin.

Created for the Museum of Modern Art San Diego.Mix 9 Architecture Show 2009.

Segal will speak on Thursday, March 9 at 7:00 p.m., with check-in at 6:15 p.m., at the Magnolia Theatre in the West Village.

“As a pioneer in forging the practice of Architect as Developer, and one who has achieved outstanding recognition in the field of architecture by being named a Fellow of the American Institute of Architects at a very young age and receiving so many national, state and local awards, coupled with his desire to share his approach with others in lectures and seminars across the country, we believe Jonathan Segal will present a lecture of great interest to the Dallas community,” stated Nate Eudaly, Executive Director of the Dallas Architecture Forum.

The lecture will occur at 7:00 p.m. on March 9, with a complimentary reception beginning at 6:15 p.m. Tickets are $20 per lecture for general admission and $5 for students (with ID). Tickets can be purchased at the door before the lecture. No reservations are needed to attend Forum lectures. Dallas Architecture Forum members receive free admission to all regular Forum lectures as a benefit of membership, and AIA members can earn one hour of CE credit for each lecture. For more information on The Dallas Architecture Forum, visit or call 214-764-2406.

Season Benefactors for the Dallas Architecture Forum’s 2016-2017 Season are Briggs-Freeman Sotheby’s International Realty  and Maharger Development | Reggie Graham. Winter/Spring Series Benefactors are Architectural Lighting Alliance, CORGAN, Headington Companies and modmedia, inc // Lecture Benefactor for this event is Blum Consulting Engineers. Reception Underwriter is Bernbaum/Magadini Architects.





9 March 2017

Thursday, 7:00 pm

Reception and check-in from 6:15 -- 6:55 pm

Magnolia Theatre in the West Village

Jonathan Segal, FAIA, redefines the role of the traditional architect by exclusively eliminating the client and developing, constructing and designing his own work. Since 1988 he has designed, developed, and constructed over 300 national award-winning and trendsetting single-family and medium- to high-density residential, live/work units and mixed-use housing totaling over 300,000 square feet in downtown San Diego and La Jolla, California. Jonathan Segal is considered one of downtown San Diego's most successful and pioneering residential architectural/development companies and has a reputation for providing superior housing at a lower cost than comparable properties. Their focus is exclusively on urban projects, ranging from 80 to 160 dwelling units per acre.

Throughout his career, Jonathan has been as devoted to the interests of Downtown San Diego as he is to the creativity of his architecture. Staunchly opposed to insensitive development, Jonathan is adamant about preserving historic and important architecture while sensitively integrating new development. This passion for architecture and downtown has not gone unnoticed. He has received over 40 national, state, and local design awards, and several of those underscore that his standout talents have come at an early age: he has won six National American Institute of Architecture Housing Honors (AIA) and four State of California AIA Honor Awards for Urban Housing, more than any San Diego architect; he was named by the San Diego Union Tribune as one of “Four Architects” in the city’s history that have made a difference; in 2003 he was named to the AIA’s College of Fellows, FAIA – the youngest San Diego architect to be named to this prestigious fraternity; Segal was honored as Residential Architect Magazine’s 2004 National Rising Star; and “The Prospect” was selected as one of Dwell Magazines top 100 homes ever published. In January, 2011 Residential Architect Magazine named him as one of the top 50 architects in the nation.

Jonathan’s interests in thoughtful architecture and development extend beyond his own projects. He shares his ideas frequently as an AIA speaker and has lectured at thirty US Universities, at the University of Cataluña in Barcelona, Spain and at numerous AIA chapters preaching “Architect As Developer” nationwide. Most recently, Segal has been included as a founding member of the National AIA Congress of Residential Architecture (CORA), and along with Ted Smith founded the Woodbury Institute of Architecture for the Masters in Architectural Development (MRED). In 2007, Jonathan presented his first “Architect as Developer” seminar to over 700 architects in Los Angeles and in the fall of 2008 he presented to over 600 architects in Washington DC.

About The Dallas Architecture Forum

The Dallas Architecture Forum is a not-for-profit civic organization that brings leading architectural thought leaders from around the world to speak in Dallas and also fosters important local dialogue about the major issues impacting our urban environment. The Forum was founded in 1996 by some of Dallas’ leading architects, business, cultural and civic leaders, and it continues to benefit from active support and guidance from these citizens. The Forum fulfills its mission of providing a continuing and challenging public discourse on architecture and urban design in - and for - the Dallas area. The Dallas Architecture Forum's members include architects, design professionals, students and educators, and a broad range of civic-minded individuals and companies intent to improve the urban environment in North Texas. The Forum has been recognized nationally with an AIA Collaboration Achievement Award for its strategic partnerships with other organizations focused on architecture, urban planning and the arts.

Among the over 160 speakers who have addressed the Forum’s Lecture Series are Shigeru Ban, Brad Cloepfil, Diller + Scofidio, Peter Eisenman, Michael Graves, Daniel Libeskind, Thomas Phifer, Rafael Vinoly, Juhani Pallasmaa, AIA Gold Medal Winner Peter Bohlin, and regional architects David Lake and Ted Flato. Pritzker Prize winners speaking to the Forum have been Kazuyo Sejima, Rafael Moneo, Thom Mayne, Rem Koolhaas and Norman Foster (the latter two in collaboration with the ATT Performing Arts Center). Other speakers for the Forum have been leading designers Calvin Tsao, Andrée Putman, and Karim Rashid; landscape architect Michael Van Valkenburgh; and National Trust President Emeritus Richard Moe. Important critics, authors and patrons who have spoken to the Forum include Emily Pulitzer, Terence Riley, Pulitzer Prize winners Robert Campbell and Blair Kamin, Aaron Betsky, and the late David Dillon.

The Forum organizes and presents an annual series of Panels—local, informal, open, and offered free of charge as a public service to the community—led by a moderator who brings a subject of local importance along with comments by participating panelists. Moderators and Panelists have also come from both other Texas cities as well as from national institutions that were connected with particular Panel subjects. Panels offer attendees the opportunity to participate in creating discourse. Important topics addressed in Panels in recent years include: “Thoughts on the Dallas Comprehensive Plan”; “The Kimbell Expansion: A Discussion”; “Filling Out the Dallas Arts District”; and “Re-envisioning the Trinity”.

For more information on The Dallas Architecture Forum, visit For questions about the Forum, call 214-764-2406.

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