Did we get your attention? Hope so! Yesterday the Cotton Bowl was open to all of the pooches in the metroplex for the 6th annual Dog Bowl. Along with the pools, hoses and misters to keep the pups cool they had a few vendors and rescue groups. Both of these groups utilized promotional products. They thought about their clients and tried to meet their needs. Do you know who their clients really were? The dogs? The owners? BOTH! They were handing out: frisbees, dog treats, clips for treat bags and bandannas. They did two things. 1. They made the dogs so excited their tails could not stop wagging. 2. That in turn excited the owner and created an instant appreciation for the group handing out the goodies. They thought it though or they could have been out there with jar openers and measuring tapes.
Take a little time to figure out who your clients are and what they will respond well to.