What is branding?
Simply defined, branding is the process of giving your product or service a unique identity or brand that people will be able to recognize and identify as yours. A brand will make sure that your product or service is unique from the same products or services being sold by other manufacturers or businesses. A successful brand is able to give the product or service its unique personality and can evoke specific emotional or subliminal reactions that may not even be found on the company or the product itself.